Safestyle Forecasts Bumper Trading
29th March 2021
As homeowners continue to spend their cash on home improvements rather than holidays, eating out or shopping amid the pandemic, Safestyle trading continues to blossom as we enter the spring period.Speaking to the Yorkshire Post, Safestyle CEO Mike Gallacher, said: "We think the business has got growth potential whether the market grows or not. Having said that, the outlook is reasonably positive. People have been looking out of their windows and doors for the last year and many people are looking to invest in their homes and we think that will continue."
As the first generation of double glazed windows and doors are now being replaced with improved products, we have seen a strong level of underlying demand for new products which has been further boosted by the lockdown and people spending more time at home.
As well as adapting brilliantly to a year with unparalleled challenges, the Safestyle workforce has also increased over the last 12 months. "We took on a couple of hundred people in total. We’ve got around 1,800 people now. It was a good step up in what has been a tough context economically. It’s a positive story."
"Having taken decisive action to support the business during the period, we saw a strong recovery in the second half of the year with good order intake growth and a step up in operational capacity, as customer demand remained robust," he added.
"By the end of 2020, our order book was 83 per cent larger than 2019’s closing position, which has given us a strong platform to maintain momentum at the beginning of the current financial year in spite of the external disruption.
"Notwithstanding the uncertain operating environment, as a result of the strategic and operational progress we have made along with our strong order book, cash position and market leading brand, the board now expects the group’s 2021 financial performance to be significantly ahead of market expectations."
The Government has set out its roadmap for ceasing all restrictions by the end of June 2021 and based on this plan, Safestyle expects there to be no further significant interruption to its operations.
Despite the uncertain operating environment, expectations for demand of new products remains high. If you’re interested in upgrading your windows and doors in the coming months, why not fill out our quick and easy quote form today to get your free, no-obligation quote.