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Safestyle wins industry award for commitment to ethical selling

4th May 2021

Safestyle wins industry award for commitment to ethical selling

Safestyle UK are delighted and proud to announce that we have become a member of the Association of Professional Sales (APS), giving existing and potential customers a renewed assurance that they're in safe hands. The APS is the leading international professional body for sales and was built out of the Chartered Institute of Marketing (CIM), with a vision of bringing sales into parity with other professions.

As the first company in the home improvement sector to be awarded ethical sales business accreditation, we are so proud to be able to share with you exactly what that means for customers, the business and the industry as a whole.

All of our 300+ sales workforce have successfully completed the APS exam, demonstrating the company’s commitment to professional development and customer service. Passing the exam now forms part of the sales recruitment process at Safestyle.

As a company we have worked closely with the APS to develop the current ethics assessment to make sure it included industry and consumer-specific questions, with a special focus on customer care and vulnerable customers who depend on the integrity of the sales team.


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Gary Pickering, commercial director at Safestyle UK, said: “Receiving such a prestigious award is great for Safestyle. As we take our sales culture to a whole new level to stay ahead of our competitors, it shows our customers we have a sales force they can trust.

“Each and every one of our sales consultants will have a professional accreditation and training to provide Safestyle customers with the very best levels of service. We are promoting a culture of continued professional development and continuous improvement, because we want to grow our business in a sustainable way, by putting the customer first.”

“Membership of the Association of Professional Sales is of critical importance to Safestyle. It demonstrates our commitment to professional and ethical selling; and it demonstrates our commitment to our colleagues and to our customers.”

Andy Hough, APS chief executive said: “The Association of Professional Sales is developing sales knowledge, skills and ethical behaviour across all industries and our partnership with Safestyle is another important step in helping companies build strong, trusting relationships with their customers. This is not only good for business; it is the right thing to do.”

You can find out more about Safestyle’s industry first commitment to ethical selling here by watching a in-depth conversation between Gary Pickering and Andy Hough:

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APS Ethical Sales Business Accreditation 2021-23