Cookie Policy

This Cookie Policy explains how ASHI Group Limited uses cookies and similar technologies on our website. It outlines the types of cookies we use, the purposes for which we use them, and your rights under the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations (PECR), and the Data Use and Access Act 2025 (DUAA).

We use cookies on our website to make browsing easier and to tailor content to your preferences. Cookies help us understand which pages are useful and improve your experience. They do not give us access to your computer or personal data beyond what you choose to share.

Cookies help us to provide you with a better website experience by enabling us to recognise those pages you find useful and those you don't. Cookies are used on most websites and we believe that the benefits from their proper use are worthwhile.

What exactly is a cookie?

A cookie is a small text file placed on your device via your browser. It helps our website respond to you as an individual by remembering your preferences and interactions. The site can be tailored to your needs, likes and dislikes by remembering information about your preferences.

Similar technologies include tracking pixels, scripts, and local storage.

How to manage cookies

All internet browsers allow you to manage the cookies stored on your computer. You can set the browser to enable cookies, notify you of cookie placement requests, or decline cookies completely. However, if you decline them, you'll find a reduced functionality on this site. You can also delete the files that contain cookies, but the way you manage them depends on which browser you have:

• Google Chrome
• Safari
• Microsoft Edge

You can find some excellent guides on managing your cookies at allaboutcookies.org.

You can also manage your preferences on this site from the Cookie Settings window.

Your Rights

Under UK GDPR and DUAA 2025, you have the right to:

• Access data collected via cookies.
• Withdraw consent at any time.
• Object to non-essential cookies.
• Request deletion of cookie-related data.

To exercise these rights, contact our Data Protection Officer at DPO@safestyle.co.uk.

Consent and Exemptions

We use a Consent Management Platform (OneTrust) to record and respect your preferences.

Under DUAA 2025:

• Strictly necessary cookies do not require consent.
• Statistical and functional cookies may be exempt from consent if they are low-risk and first-party.
• Marketing and targeting cookies still require explicit opt-in consent.

We do not set non-essential cookies until you have given consent.

How we use cookies

These are the cookies used on this website and their purpose:

Cookie Banner Requirements

Our cookie banner:

• Offers equal prominence to “Accept All” and “Reject All”.
• Allows granular control over cookie categories.
• Provides a link to this policy.
• Enables you to change or withdraw consent at any time.

Changes to This Policy

This policy was last updated on 06/11/2025. We review our cookie practices regularly to ensure compliance with evolving regulations. Significant changes will be communicated via our website.